Twitter Snapshot is the total engagements around the profile.
This includes mentions and likes of other posts. These are found under Posts By Date, Posts By Day of Week, Engagements By Date, and Posts By Time of Day. For example, if my profile, Brand A, tweets a post and Brand B retweets it and gets 10 likes, that Brand A's tweet includes the likes/retweet of Brand B's reshare.
Generally, accounts in Channels will pull data the moment the user connects the account and onward.
To view a report specifically for this selected Twitter account, select the View Report button.
Once the user clicks the report button, an automatically generated report will load in a new tab. The report can be printed or saved as a PDF. Note: The report cannot be scheduled.
Posts by Date
The first card is entitled Posts By Date. Posts By Date shows how many posts are published by day. If you hover over the day, the post count is listed.
Posts By Day of Week
The second card is entitled Posts By Day Of Week. This card will show the total number of posts published by day of the week during the given time period. At the bottom of the card, you will see the best day of the week for likes. This number is based on the total number of likes per tweet and which day totaled the highest in that category. If you hover over a day you will see the number of posts, likes, and comments.
Engagements By Post Date
The third card is called Engagements By Post Date. This card shows the total likes and retweets during the given time period. Posts are aggregated by day, regardless of the post date receiving the interaction. Therefore, this section shows daily traffic (interactions) on the given Twitter page. For example, if the post was published on the 1st, but you liked it on the 3rd, that engagement would be recorded on the 1st.
Post By Time Of Day
The last card is named Posts By Time Of Day. This card shows the total number of posts published, according to the time of day during the given period. At the bottom of the card, you will see the best time of day for likes. This number is based on the total number of likes per tweet and which time of day totaled the highest in that category.