Creating a New Monitor
Creating a new Monitor enables you to start gathering social data. Feel free to use Control F or Command F to skip to a specific section.
Create Monitor
To begin, click on the + Create Monitor button.
Name Your Monitor
Next, we'll name our monitor. You can update the name at any time and it will be reflected on the Monitors Overview page.
NUVI Tip: Name your monitor something relative to the data or campaign.
Monitor Rules
To set up a monitor, start by adding a new rule group.
Within each rule group, you'll create a set of rules. Your monitor will then crawl all the social media posts on the web and only show you the posts that meet your set of rules.
Rules are broken up into three parts:
- Include post with or Exclude posts with
- All or Any
- Search Options
Tell the rule whether you want to include or exclude all or any posts that contain words, character sets, proximity, domains, languages, networks, social profiles, map regions, locations, custom data sources, or places.
Let's create our first rule!
In this example, we'll Include posts with + Any + Words and then enter your keywords and click SAVE. Voila! Our first rule has been created.
A few things you'll notice:
1. Capitalization doesn't matter - rules are not case sensitive.
2. "All" Rules will require a post to contain every keyword that is in your rule in the same post.
Rule Definitions
Words
Words can be singular words, phrases, or hashtags. Monitors no longer require quotations for exact matches, simply separate phrases with commas.
Examples:
santa cruz, bikes, #santacruzbikes
Character Sets
Think of Character Sets as words contained in other words. These are great for acronyms that are used in handles, hashtags, etc. Or if you want to capture multiple uses of a word such as sick, sickening, sicken, sicker, sickest, etc.
Example: NUVI would bring in nuvi, @nuvi, @nuvisolutions, @nuvihelp, #nuvi, #nuviknows, #nuvisolutions, #nuvi etc.
Key Note: By adding a Character Set to your query, you will not be able to get a monitor preview.
Proximity
When editing a monitor, the user can use the proximity search rule to find relevant data within the space of another word or phrase.
Included in the Edit monitor are rules on how to use the Proximity rules.
- Proximity allows you to match posts based on the proximity of 2 or more words (case insensitive).
- Proximity will look at before and after 4 keywords to find matches. (Twitter only allows a 2-word look before)
- For example, if the sentence is Engineering has started to show videos of new research.
- You could match this sentence by adding 4 engineering videos. Because engineering and videos are within 4 words of each other.
The maximum limit for proximity search is 5 words from each other.
Domains
Adding domains allow you to track when URLs are shared in a mention. If you wanted to track a specific URL, enter it in and Monitors will track it everytime it gets shared. All networks can be pulled when using the Domains rule.
Example: santacruzbicycles.com
Social Profiles
Adding Social profiles allow you to track when a particular social profile shares or posts. If you wanted to track a specific social profile, enter it in and Monitors will track it every time the profile posts. Only public profiles are able to be tracked.
Social profiles can be tracked on these networks:
- Automattic
- Blogs, News, RSS Feeds
- Stack Overflow
- Youtube
Example: @nuvi
Note: In order to request data from Specific Facebook social profiles, one must add the social profile to a rule in one of their monitors and to their Monitor Integrations. You can filter what mentions are received from this rule by adding a word or other rule group. Click Here for more information.
Languages
In Monitors, you can select which languages to pull mentions from. By default, all are selected for the broadest search possible. We have the capability of tracking over 60 languages.
The languages we track are:
- Unknown*
- English
- Amharic
- Arabic
- Armenian
- Bengali
- Bulgarian
- Burmese
- Chinese
- Czech
- Danish
- Dutch
- Estonian
- Finnish
- French
- Georgian
- German
- Greek
- Gujarati
- Haitian
- Hebrew
- Hindi
- Hungarian
- Icelandic
- Indonesian
- Italian
- Japanese
- Kannada
- Khmer
- Korean
- Lao
- Latvian
- Nepali
- Norwegian
- Oriya
- Panjabi
- Pashto
- Persian
- Polish
- Portuguese
- Romanian
- Russian
- Serbian
- Sindhi
- Sinhala
- Slovak
- Slovenian
- Sorani Kurdish
- Spanish
- Swedish
- Tagalog
- Tamil
- Telugu
- Thai
- Tibetan
- Turkish
- Ukranian
- Urdu
- Uyghur
- Vietnamese
- Welsh
*Unknown accounts for non categorized languages such as emojis or computerized languages such as @,#,&, etc.
Key Note: Previews with language rules require that you use characters in the specified language(s). Certain character-language combinations may not work with Twitter preview.
Networks
In Monitors, you have the capability to limit your search to specific social networks. By default, all networks are selected.
The networks we track are:
- Automattic
- Blogs, News, RSS Feeds
- Google Plus
- Product Reviews
- Stack Overflow
- Youtube
Key Note: Unless Twitter is a selected network, you're unable to run a monitor preview.
Map Regions
Map Regions are geographical locations you can set to only pull mentions from. They are great to use for events in cities or to listen to what people are saying in a specific location, etc.
To create a geo-location, click the Map Regions query option.
You then can type in a location in the map search bar and select the location to add it to your list of tracked locations. By default, it will set a 25-mile radius (40-km radius) and can be resized down to 1-mile radius (1.6-km radius).
Locations
Locations are similar to Map Regions but encompass Countries, States, and Provinces. Map regions are more of a geo-fence.
To add a Location, simply select Locations from the query options and then either select Countries or States and Provinces. Type in the location and check the box to select it, then click Add.
Note: Instagram/Facebook does not provide this data. Any rule group with a location will not pull IG/FB data.
Monitor Preview:
Previewing enables you to get a quick look at the types of mentions your monitor may pull based on the past 30-days of Twitter data.
After you've created your query rules, click Preview to get an insight into whether or not the monitor will pull data you're looking for.
Clicking Next:
Once you've created or made changes to a new monitor, you're almost done. Continue by clicking NEXT.
This will take you to a Dashboard creation page. You can select the default template dashboard, a custom dashboard, or no dashboard.
If you do choose to create a dashboard, name it and select the permissions level.
Then click Save to save your monitor and/or dashboard or click Cancel to remain to edit.
Note: The monitor will start pulling in data the moment you hit save. However, it will not pull in retroactive data by itself. You would need to do a historical job to pull in retroactive Twitter data.
Back to Monitor:
Clicking Back to Monitor will discard any changes you've made.
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