Post Impressions shows the total impressions that every post received during the given time period. The Organic total represents how many views came from the original post.
- Viral total represents how many views came from a share.
- Paid total is how many views came from ad spend (ex. boosted/sponsored post).
In the upper right-hand corner, there is a Unique and Total option.
- Unique represents how many unique users saw the post.
- Total is how many views were collected total and shows multiple views from the same user.
If ads are used to advertise the company page, it will not be reflected in Nuvi. But if you're promoting a post, then yes that will be included in post impressions. And for separating posts, we don't have the functionality to do that yet.