How to Filter out Mentions in a Segment
Many different brand monitors will include their own social profiles to track overall reach and spread, but in order to view outside influence, it requires removing the social profiles.
In Segments, users can do this by using the Boolean Operation minus (-).
Here is an example:
You can also use the same boolean operation to filter out keywords, networks, and other profiles.
Note: For social profile rules the name of the social profile is case sensitive.