What is Share of Voice? -
Share of voice is a comparison widget that helps users compare their campaigns to their competitors, or which of their own products are being discussed the most. For example, one could create an SOV widget to compare the conversation about their own brand to that of their competitors. Or a company that has several products can segment each product into an SOV widget and compare the conversation regarding each product.
Navigating to Dashboards -
Once logged into Listen a user can navigate to Dashboards by hovering their mouse over the Listen tab and by selecting Dashboards.
Creating A SOV Widget -
Once on the Dashboards tab, either create a new dashboard or edit an existing dashboard. To create a new Dashboard click on the green + in the top right of the page. To edit an existing dashboard click into the dashboard, click on the ellipsis in the top right of the screen, and select Edit Dashboard. Add a row if needed and click on Configure Widget.
- Add up to 8 monitors to the widget.
note: In PDF reports any SOV widget with more than 4 monitors may get cut off. To mitigate add another SOV widget to the row below the first, and then add the other 4 monitors.
- Select Data Module - Mentions
- Select Visualization - Share of Voice
- Select Timeframe if desired
- Click Save
Once done editing the Dashboard, click on the green Checkmark/Done in the top left of the screen.
If you have any questions, feel free to reach out to firstname.lastname@example.org or to your account manager.
To learn more about Dashboards, click here.